Orchestrate your content. All brands, one platform.

AI-powered content operations that learn each brand's voice, manage your calendar, automate quality checks, and deploy across every channel. From idea to published, one click.

How it works

01

Set up your brands

Add each brand — name, voice, strategy, platforms, deploy targets. One dashboard manages all of them. Start with one, add more as you grow.

02

Plan your content

Calendar shows what's due, what's overdue, and what's coming. Suggestions highlight gaps in your content mix. Click a date to create.

03

Generate in your voice

AI generates content that matches each brand's voice, respects platform constraints, and follows your strategy. Quality gates catch issues before you see them.

04

Publish and track

Deploy with one click — git push, SCP, or Vercel. IndexNow pinged automatically. Analytics show what's working and what's decaying across all brands.

Built for content operations

Multi-brand command center

Manage all your brands from one dashboard — each with its own voice, strategy, platforms, and content calendar. Switch between them instantly.

Anti-AI detection built in

Built-in quality scoring catches AI writing patterns before you publish. No more 'leverage', 'delve', or metronome sentence rhythms.

Platform-aware

Character limits, hashtag rules, format constraints — handled automatically for LinkedIn, Twitter/X, Instagram, Bluesky, blogs, and email.

Content calendar

Month view of all scheduled, due, overdue, and published content across all brands. Click a date to create something. Suggestions when your pipeline runs dry.

Deploy pipeline

Push content live to git repos, SCP targets, or Vercel — directly from the dashboard. IndexNow pinged automatically. Your content ship pipeline, automated.

Multi-model AI

Pro users pick their model. Switch between premium and fast modes depending on the task. Quality gates run automatically on every generation.

14 content templates

From LinkedIn posts to deep research — each template applies the right copywriting framework automatically.

Content Creation

LinkedIn PostScroll-stopping posts with provocation hooks
Blog ArticleSEO-optimized articles with research-backed structure
Twitter/X ThreadPunchy threads that build to a payoff
Outreach EmailCold emails that get replies, not deletes
Instagram CaptionCaptions that complement your visuals
Newsletter EmailSubject-to-CTA emails subscribers open

Research & Strategy

Deep ResearchMulti-source research with citations
Brief ResearchQuick-reference briefs organized by theme
Audience MappingKnow who you're writing for and why
Market PositioningDefine your unique angle in the market
Content StrategyPlanned content calendar mapped to goals

Quality & Review

Brutal Peer ReviewNo-mercy feedback that makes writing sharper
Hook Generator10 scroll-stopping openers ranked by strength

Repurpose

Content RepurposeOne piece, many platforms, zero repetition

Simple pricing

Free

$0

per month

  • 10 generations / month
  • All 14 templates
  • Quality scoring
  • Single brand
  • Content calendar

Pro

$29

per month

  • 50 generations / month
  • All 14 templates
  • Multi-brand (up to 5)
  • Model picker (premium / fast)
  • Content calendar + health
  • Umami analytics integration
  • Deploy pipeline (git, SCP)
  • Generation top-ups

Team

$99

per month

  • 200 generations / month
  • All 14 templates
  • Unlimited brands
  • Up to 5 team seats
  • Model picker (all models)
  • Everything in Pro
  • Priority support

Frequently asked questions

Can AI write content that sounds like me?+
Yes. Rook builds a voice profile from your writing samples — it learns your tone, sentence rhythm, and vocabulary. Every generation matches your persona, not a generic chatbot voice.
How is Rook different from ChatGPT?+
ChatGPT is a general-purpose chat box. Rook is a content operations platform: it manages multiple brands, each with its own voice and strategy, applies copywriting frameworks, enforces platform constraints, catches AI writing patterns, quality-scores every output, and publishes to your deploy targets.
What platforms does Rook support?+
LinkedIn posts, Twitter/X threads, blog articles, outreach emails, Instagram captions, newsletters, and Bluesky. 14 templates total, each with platform-specific formatting and character limits built in. Add new platforms — folders are created automatically.
Is there a free plan?+
10 generations per month, free forever. All 14 templates, quality scoring, content calendar, content health scanning, and single-brand support. No credit card required. Upgrade to Pro ($29/month) for 50 generations, model picker, multi-brand, analytics, and deploy pipeline.
Can I manage multiple brands?+
Yes. Rook is built for multi-brand content operations from day one. Each brand has its own voice profile, strategy documents, platform configuration, and deploy targets. Add as many as you need on the Pro plan.
Does Rook replace my content strategy?+
No — it amplifies it. Templates cover audience mapping, market positioning, deep research, and content calendar planning. You set the direction; Rook handles the writing, quality checking, scheduling, and publishing.

Start orchestrating your content

Free to start. No credit card required.